Pretoria: Pretoria Capitals, from being Finalists of the last edition, begin their SA20 season with a visit to Paarl Royals on Friday, have entered the season on a strong note with all things partnerships. With as many as nine partners, Pretoria have eclipsed the last season’s partner count (three) by a long way.
In what’s an impressive mix of global brands across categories, i-gaming giant Mega Casino World (MCW) has come on board as the Principal Partner of the Capitals, while French multinational automobile manufacturer Renault is the team’s Official Vehicle Partner.
The Capitals scored big on the local front too, adding Hellopay, Airlink and Kellogg's Instant Noodles to its roster, League11, Famous Brands, Cadbury Ice Creams and IXU Sport complete the Capitals’ line-up of partners for the season, targeting a range of the Pretoria Capitals growing fan base in the South African region with interesting brand activations and content coming up from the SuperSport Park, Centurion and beyond.
“It’s not just the numbers that we’re pleased about, but it is the versatility of our roster of partners that has us excited. There’s a great mix of global powerhouses like Renault, Kelloggs, Cadbury and Mega Casino Worldwide and top-notch South African brands like Hellopay and Airlink, among others. The Pretoria Capitals brand gave a good account of itself last season - both on and off the pitch, and it provided us with the perfect platform from which to draw interest of the kind of partners we have on board,” said Karan Yadav, Chief Commercial Officer of JSW Sports, that owns the Pretoria Capitals.
The categories that have marked an entry for the first time across two seasons are automobiles (Renault), FMCG (Kellogg’s Instant Noodles) and financial services (Hellopay)
Complete list of Partners of the Pretoria Capitals for the SA20 season
Mega Casino Worldwide - Principal Partner
Renault - Official Vehicle Partner
Kellogg's Instant Noodles - Official Instant Noodles Partner
Hellopay - Official Card Payment Partner
Airlink - Official Airline Partner
League11 - Official Fantasy Gaming Partner
Famous Brand - Official Fast Food Partner
Cadbury Ice creams - Official Ice creams Partner
IXU Sport - Official Kitting Partner